The Ultimate Guide to Eye Shadow
Eye Shadow Basics: The Mission
There are a couple things to remember. Light shades bring things forward and accentuate the area it’s on. Dark shades push back the area and make the appear smaller or deeper.
The goal? Balance, in size, your upper (brow bone to crease) and lower lid (eye lashes to crease) while giving the appearance of bigger or more open eyes.
How to make it happen: use a “highlight” shade which is a shade lighter than your skin and a “mid tone” which is a shade darker than your skin tone and an "accent" shade to make your eyes appear bigger or more open. *For your highlight and mid tone you want the most natural tones to contour your eye (pinks, creams, browns).
What eye shape do you have?
Take a good look at your eyes (without makeup) in the mirror- chin level to the ground looking straight into the depths of your soul. Are your lower lid and upper lid equal in size?
If your lids are equal you probably have normal or almond shaped eyes.
If your upper lid is bigger than your lower lid you probably have hooded eyes.
If your lower lid is bigger than your upper lid you probably have deep set or prominent eyes.
Where to apply your eye shadow
Normal/almond shaped eyes
You will accent what you have. With a highlighter eye shadow pat color using the flat side of the Multi Task Brush onto your brow bones and your lower lid -- avoiding your crease. With your mid tone eye shadow pat color onto your crease, starting from the outside and working your way halfway in. Blend the mid tone shade inwards with a Large Shadow Brush. Apply your accent eye shadow by patting color in a sideways V, along your lash line and crease for a natural, eye opening look. You accent shade could also be applied to your entire lid for a bolder look. See which colors would look best on you.
For hooded shaped eyes
With a highlighter eye shadow pat color with the flat side of the Multi-Task Brush along your brow bone, staying tight to your eye brow and over your entire lower lid. With your mid tone eye shadow pat color above your crease, on the bottom of your upper lid, applying shadow from the outside and working your way half way in. Blend the mid tone shade inwards with a Large Shadow Brush. Apply your accent eye shadow by patting color above your crease line, starting from the outside and working in, blending at the end. You can also apply your accent shade to your entire lid and stop above the crease for a bolder look. See which colors would look best on you.
Deep set or prominent eyes
With a highlighter eye shadow pat color with the flat side of the Multi-Task Brush along your entire crease. With your mid tone eye shadow pat color above your crease and onto your lid. Blend the eye shadows with a Large Shadow Brush. Apply your accent eye shadow by patting color tight to your lash line like an eyeliner, starting from the outside and working in, blending at the end. You can also apply your accent shade to your entire lid if you wear a very light and bright shade. See which colors would look best on you.
Eye Shadows for your Eye Color
Know which colors look best on you and then choose the intensity (darkness) based on your eye shape.
Green & Hazel Eyes look best wearing golds, browns, reds or purple shades.
Brown Eyes look best in all colors, but we especially love purples and golds.
Blue Eyes look best in corals, golds, pinks and silvers.
Normal Eye Shape looks best using any colors.
Hooded Eye Shape looks best using darker shades for mid tone & accent colors to help balance your lids.
Deep Set Shape looks best using lighter shades for highlight & accent colors are recommended to help balance your lids. Choose pink skin tone or pinks as your mid tone.
Now you're ready to rock your eye color! Grab your eye shadows now or get a FREE color recommendation from the Moody Makeup Pro.
Still need help? Send us a no-makeup selfie in natural light (near a window out of direct light) to firstname.lastname@example.org and Moody Sister Whit will tell you your eye shape and best colors to use!